A well-designed and properly implemented landing page can boost your SEO, support a good marketing strategy, and improve user experience, which will translate into higher conversion rates and business growth. In today’s highly digitized world, an online presence is a key to any commercial success.
A landing page doesn’t necessarily have to be your homepage, though it’s the most common choice. However, you can go for any other page aiming to attract potential customers and increase sales – this is the one you will pay the most attention to while promoting your business.
As you can see, it’s vital to approach the task of creating a landing page seriously. In the following article, you will find some tips on how to achieve that. They include, among other things, coming up with a great headline and subheadings, CTA buttons, choosing the suitable layout, including trust badges, as well as providing social proofs.
An attractive headline will make visitors want to read more. Think of it as a window of your landing page; if you fail to draw people’s attention, chances are they will leave the page right away.
The best way to write a catchy headline is to use an attention-grabbing statement that follows the “you” formula. Besides, you should use active voice, short sentences, and powerful verbs to make your message more direct and concise. And don’t forget to test various versions of the same headline – the one that generates the most clicks wins!
According to digital marketing experts from rogerwest.com, using a subheadline also results in better readability. Make it compelling and easy to understand, and don’t overuse keywords – they will make your message look spammy.
A well-written CTA can make or break your landing page. Therefore, you should make it simple to understand and ensure that it’s directly tied to the offer you are promoting.
You should place a Call-to-Action on every landing page – this button should attract attention and be clearly visible to users, and it should also be easy to understand and use. You can try and use different CTAs (such as “Sign up,” “Download,” “Buy now,” “Get my free trial,” etc.) and test which one brings the best results.
Your landing page should be user-centered and reflect the exact nature of your business. So you need to make sure that your design is functional and easy to navigate.
You can use various page templates such as right-side, left-side, full-width, single column, and multi-column. The choice depends on your target audience and the nature of your product or service.
Colors are powerful tools that can impact not only people’s moods but also their purchasing decisions. The color spectrum you choose should correspond to your brand style and marketing strategy. However, don’t overuse colors – too many hues can distract visitors from the main aim of the page.
Graphics are another critical element of your landing page – they can considerably impact the conversion rate if they are attractive, high-quality, and professionally designed. Banners, buttons, images, icons, logos, photos, videos, and GIFs are among the most popular graphics online marketers use.
Trust badges, such as the “Verified by” seal, allow users to feel more confident about the business they are dealing with. These badges ensure that your landing page is safe and secure. The most popular ones are the Better Business Bureau, VeriSign, Hacker Safe, or McAfee SECURE websites. Of course, you also need to provide evidence to back up any claims you make on your landing page.
Social proofs are basically any forms of social media mentions that you want to include on your page. They provide the visitors with a sense that other people have already liked or shared your landing page, encouraging them to do the same.
Social proofs, like customer testimonials and video reviews, are among the best ways to boost trustworthiness. Users will feel more comfortable if they can see other people’s independent opinions on your products or services. Testimonials should be authentic and should come from real people rather than bots.
The first and foremost thing you need to pay attention to is search engine optimization. You wouldn’t want your beautiful website to remain offline and unvisited, so you should take care of SEO. It isn’t enough to simply write good content and add some keywords – you need to know how to create a landing page that will be picked up by search engines, such as Google or Bing.
Pay attention to page titles, meta descriptions, and URLs. Good page titles will tell search engines what your page is about, while meta descriptions let them understand what the significant information on the page is. URLs also matter, so they should be short and understandable.
Optimizing your website for search engines will help it rank higher in SERPs and thus bring more traffic to your landing page. The more people visit it, the more sales you can achieve.
The text of your landing page should be compelling and easy to read. Use short and powerful sentences and phrases, as well as bullet points to make it easier for users to navigate through and find the most important information.
The main message of your landing page should be simple and easy to understand. Make sure that you don’t overuse text or include too much information on the page. You can use subheadings, lines, and paragraphs for better readability.
The most important thing you should do is test your landing page. You can use various kinds of A/B testing to check which version works best. The one that brings the highest conversion rate wins.
In addition, you should conduct a regular analysis of your landing page to make sure it’s up-to-date and attractive. In other words, the primary purpose of analyzing your landing page is to identify its strengths and weaknesses. If there are any problems, you should address them right away.
Creating a good landing page is only the first step, though it’s also one of the most important. You need to promote your page on social media, send e-mail blasts, and more to boost your conversion rates.
To make sure you are on the right track, you can test various landing page elements, such as copywriting, layout, colors, and layout. However, make sure you keep track of the results – this way, you can find out which approach works best for your audience.
Creating a high-converting landing page isn’t an easy task. However, following the tips from this article will help you achieve your goal without much effort. Apply what you have learned here, experiment with different options, and test which ones bring the best results. Good luck!