These days, an online profile plays a significant role in almost all our lives. The fast pace at which everything moves nowadays necessitates the need for a succinct, yet attractive profile that lets people know everything they have to know about you using only very few words and a handful of images.
And for those who think optimizing an online profile is nothing but a vain attempt to please strangers, well, this couldn’t be farther from the truth. Optimizing an online profile is not done just to please strangers, in fact it is not even done on a merely individual level alone.
From local businesses to established brands and celebrity personalities, everyone needs an online profile nowadays, not to boost their ego, but to carry out real change and improve their lives in ways no other media type can afford them.
Optimizing Online Profiles
An optimized online profile not only attracts people to your page, it ensures that they stay engaged. Ideally, your profile should have enough information that immediately makes you interesting and exciting enough, so much so that everyone who comes across it wants to work with you or patronize your business in one way or another.
Sadly, optimizing an online profile to the fullest extent is not just something that you can do willy nilly. Sure, adding a high degree of natural touch goes a long way, but so does proper planning.
In fact, the best direction to go is to employ a touch of both of these strategies.
Proper planning, however, requires a solid understanding of how to optimize an online profile in the first place. Luckily, you’re in the perfect place to learn this. Below is an in-depth look at 6 of the best ways to optimize your online profile for maximum conversion and engagement.
1. A Clear Target Audience
Every optimized social profile should have a clear target audience in mind. This isn’t just to take advantage of the benefits of a targeted niche. I mean, that’s fine and everything, but additionally, having a clear target audience in mind helps you tailor every other design to specifically suit this target.
From the tone of your bio, to the type of avatar or profile image you choose to go with, every little detail of your profile should be highly dependent on your target audience.
And that is why this step, simple and little though it may seem, actually plays a very vital role in profile optimization.
2. Brand Identity
So you have a clear target audience in mind. Good. The next step is to give your target audience a target object – your brand identity. From the moment they land on your profile page, they should be welcomed with various elements that completely relate to what your brand is all about.
Obviously, the first object in your brand is your brand name. This is the first thing you’ll want your audience to see, and it should be clear in your profile name.
It might seem unique to go with something obscure but trust us when we say this will eventually end up doing more harm than good. A simple, clear brand name should always be your first point of emphasis.
3. Bio Optimization
The goal of an optimized profile is to pass across as much interesting and functional information using very little space and in a short amount of time. The bio section is usually your best tool to pass across detailed information on an online profile.
Your bio needs to be clear, concise, and filled with relevant keywords without overdoing it.
Sounding natural and unique, having your target audience in mind, and allowing your personality to shine through these few words are some important tips to consider when crafting a profile bio.
Certain online profiles allow custom optimization of bios using detailed graphics and pictures. For this, it is advisable to make use of designated tools like Designurbate to design a custom profile bio graphics and fill it with as many exciting details about you and your page as possible.
4. Hashtags
Hashtags are the underrated roadmap when it comes to navigating online platforms with tons and tons of information without any specialized sorting option.
For your viewers and target audience, hashtags are ways to find their way around the platform. For you, however, hashtags are ways for you to get discovered. You’d be pleasantly surprised just how much you can drastically Improve your profile views by employing relevant keywords in the right places.
5. External Link
The best part of most online platforms is the fact that they provide internal traffic that can be leveraged by the right people. Leveraging an internal traffic usually involves redirecting this traffic, either to a personal website, online store, direct messaging, or affiliate sites.
Either way, a well optimized profile must always make use of the external website linking feature. Thankfully, most online platforms usually reserve a field for this entry. Make sure that this is one of the things you fill the moment you start to optimize your profile.
Its importance simply cannot be overstated.
6. High Quality Images
A common mistake most people make when it comes to profile optimization is thinking that proper optimization is limited to texts only. Most platforms allow visual elements in profiles, and you simply cannot afford to take advantage.
From profile pictures to banners and backdrops, you must ensure that you upload high quality pictures on your profile whenever possible.
In fact, some websites even allow full background profile customization. And where this applies, you should endeavor to craft unique designs to fill the page. Your audience, like most online platform users, will appreciate the visual elements way more than bland texts alone.
Final Thoughts
Leveraging the power of online platforms starts from the very moment you begin to optimize your profile. This seemingly small and simple step can go a long way into determining just how much success you’ll achieve, not only on the platform in question, but on the internet in general.
Follow the key points highlighted above and you should be squarely on your way towards building pages with maximum conversion and engagement in no time at all.