Running a WordPress site is a piece of cake, regardless of your professional background, technical skills, or IQ potential.
WordPress is the most advanced yet the most UX friendly content management system that does not only allow professionals from all over the world to launch their websites but also gives them the tools to customize and personalize their sites in an infinite number of ways.
If you’re here, reading this post, you’re probably searching for the best way to build a multi-language dynamic WordPress site.
This is often the case of businesses who target international customers who might be turned off by the fact that they can’t really understand the features, benefits, or characteristics of the products and services you promote.
The simplest solution to improving conversion rates is to offer your audience the chance to consume your content regardless of their culture or known language. My humble opinion? Every ambitious business site should strive to offer more language options!
There are two very different routes to do that:
- You can do it manually (there are advanced tutorials on Google)
- You can automate the process by leveraging various WordPress multi-language tools
My humble opinion again?
Go for the second option. Time is money. If you invest time, you make money. If you invest money, you gain time and leverage.
The second choice is often more beneficial for business purposes, especially because digital marketing is a numbers’ game. The more traffic you have the more potential leads.
Once you understand that each customer matters, you’ll fully acknowledge the importance of having a multi-language dynamic website that makes your WordPress content and features accessible to different language speakers.
In today’s post, I’m sharing some of the best WordPress tools and plugins that are basically “doing the job for you”. Automation is a critically important aspect of every business website – leverage it wisely and your results will always be satisfying!
When I was a college student, I used to work for an essay writing website that offered multi-language features to international students. At that moment, Nerdywriters.co.uk was one of the first companies to integrate multilingual features throughout all of its posts, pages, and features.
The tool we’ve used was TranslatePress, and I could say that this is one of the best translation tools out there. You can create a super dynamic multi-language WordPress site by clicking a few buttons, optimizing a bunch of simple factors, and that’s it.
The plugin’s interface makes it easy even for 10yearolds’ because it gives all users the option to adapt the plugin to other professional page builders.
Simply install the free TranslatePress plugin and find the “Translate Site” button to configure your main language and add the complementary ones as extensions. This is an independent and self-hosted plugin, yet it allows other auto-translation options to be implemented (Google Translate, etc.).
If you’re a WordPress beginner, this tool might come in very handy for your purpose and objectives!
Here we have a free WordPress plugin that offers over 92 different language translation options. If a user from China enters your site, Chinese will be automatically displayed. They won’t have to manually pick a language and they’ll simply benefit from having their mother tongue placed in their faces.
The tool allows you to translate the RSS feed, links, titles, and tags. The best part about Transposh is that it gives you the free option to manually edit the wrong automatic translations. As for yourself, the installation of this plugin couldn’t be more simple!
Google Language Translator
When I hear “Google”, I hear “huge team and huge budget”. Google is involved in a lot of industries, especially in the AI one.
Google Translate has been and probably always will be one of the best auto-translation systems. Why? Because Google is a huge company that doesn’t waste time. Every new technology breakthrough is applied in their algorithms, and so the accuracy of translations constantly tends to improve.
Google Language Translator is free to use, though it has some limitations that can only be removed once you buy the premium version.
The methodology is very simple: you insert the tool by adding some lines of shortcode into your posts and pages. A minimalistic and small box will be visible to all of your website users, and they shall be able to immediately decide what language they want to see.
With the free version, you get limited features. To manually edit the automatic translations that you don’t like, you’ll have to pay $30 once for the premium version. Google offers 81 languages and an increasingly good auto-translation accuracy.
Launching a WordPress dynamic multilingual website is definitely a challenging process if you’ve never worked with this brilliant content management system before.
However, you’ve got tons of YouTube tutorials, “how-to” blog posts, and ultimate guides on how to do almost ANYTHING on WordPress. You have to be proactive and consistent. And when problems arise, you’ve got to simply hit them with full force by digging into the problem and researching until you find the solution. Best of luck!