The internet has revolutionized the way health care companies interact with people. One thing that has become increasingly important is a health care provider’s website.
Potential patients go to a page and expect to see not only services offered, but the overall feel of the office and people. It is the job of the website designer and healthcare professional to ensure that a site communicates what it needs to.
The following designer tips are meant to help create a healthcare site professionals can rely on.
Clean and Crisp
One design tip that can elevate the overall look of a healthcare website deals with making sure the site is simple. People browse the internet through many platforms, and having a crisp, clean site makes browsing easier and less confusing.
Too many colors can frustrate a visitor, so the key is to figure out a way to reduce that clutter. Designers should include plenty of white space, and the color used needs to be rich and crisp.
Focus on the Brand
A good design tip is to make sure the brand of the healthcare office or practice is always seen. It is surprising to see how many companies lose touch of their brand, and that is not good. Online users have an easier time remembering a website if the brand is clear, and the site should never betray the spirit of the brand.
There are a lot of ways to honor the brand of a healthcare practice, like sticking to a specific color or making sure there are visual cues that remind users of the healthcare provider. Staying with the brand also extends to the language used, so make sure specific language is always used if it can be linked back to the company’s image.
Incorporate a Meet and Greet
Healthcare professionals need to make sure their website introduces them effectively. A healthcare professional simply does not have the opportunity to showcase his or her warmth physically anymore because most potential clients make their decision by simply visiting a page.
This is the reason it is important that the design of the website is not only true to the brand but also allows people to meet the team.
The About Us section is where a healthcare provider can get most of this work done, which is the reason a good designer like Dental Marketing Guy is going to give this section the time it deserves. Focus on adding anecdotes, personal fun facts, or interesting stills, like moving stills to make this page pop.
Keep Speed in Mind
Speed is important for online users. Most users don’t stay on a page if it seems like it is loading too slow. Users usually only give a site a few seconds before moving onto the next page.
This is a reality that web designers have to keep in mind to make sure the right steps are taken to ensure the site loads quickly enough on any platform. There are a lot of things that could be done, like using browsing caching, reexamining the sizes of each image used, and using content delivery networks or CDNs.
Choose the Right Images
It is incredibly important to choose the right photographs or images for a site. Today’s online community of users are very much interested in the kind of images a site has. These visual hooks are there not only to give readers a little bit of a breather between the information given but also to inform.
Yes, each photograph or image has to tell the story of the brand somehow. The image should be high quality, and it is important that it is as genuine as possible. Sure, stock pictures are okay, but the sites that use popular stock photographs may end up losing potential patients if the images are recognized. Consider hiring a professional photographer to capture genuine and good images.
Work on Content
One misspelled word or a boring landing page can still make potential patients leave the site. It is important that the information is not only engaging but can also turn visitors into patients. A page that highlights quality information is what each healthcare practice should strive to create.
The page’s headlines also need to be perfect and engaging because without one, visitors might end up bailing on the page. After the information has been uploaded to the page, the practice should invest the time in running tests immediately using real people to get some feedback on the page. Any issue that seems to be brought up often is an issue that needs to be resolved by a designer as soon possible.
These are just some designer tips worth paying attention to if a healthcare practice is trying to create a page that is going to be an effective tool in this competitive market.