Why It is Best To Work With an SEO Reseller

Have you ever had a client of yours who demands SEO services despite knowing that SEO is not your experience? If so, you’ll know how impossible it is to tell them directly that you can’t offer them SEO services. Instead, you do everything in your power to make it possible for them. This desperation is rooted in the simple fear of losing your former client if you don’t provide the service you want and need from you. This is usually not the approach to take, since you will end up losing the client because of poor SEO management.  It is better to let the client know that you work with experts to carry some of the workload and that their project will be in good hands. 

The Facts

However, the fact is that you do not have the necessary experience to deliver satisfactory results to your client. However, he believes that you will somehow manage. This attitude almost always backfires, as after a few months of struggle you clearly realize that SEO is easier said than done. You have a hard time generating organic traffic to your client’s website. They’re not happy with you and your team is also upset about having to do something they haven’t specialized in.

Even if you haven’t experienced this problem yet, you surely will at some point, given that the demand for search engine optimization, which allows your customers to rank higher in search engines than your competition, is increasing. It makes a lot of sense when you look at the statistics.

Major Resellers

Major SEO resellers offer their customers an easy-to-follow dashboard to sort content/links and track optimization results. Some resellers also offer the white label link building from an internal panel, allowing you to show your customers precisely how your SEO campaign is going. Simply put, SEO reseller programs help you provide your clients with SEO services without having to hire any in-house SEO experts. The reseller takes care of the entire optimization process and you take home the profits.

Wide Range of Services Offered

There is a fairly common misconception among agencies that SEO resellers only offer link building services. However, the truth is far from it. Major SEO resellers generally operate like any other SEO agency. You can hire them for a wide range of SEO-related services, including the following:

  • On-page audit: On-page SEO auditing is usually the first step in a new digital marketing campaign. SEO resellers have thorough processes for conducting audits and can help you recognize and spot key opportunities for instant profit.
  • Keyword research: Instead of trying to understand and read the data that online tools like Ubersuggest and SEMRush produce on their own, let your SEO resellers take over the keyword research. They will help you find the right keywords for any field. You can simply cross-reference the long- and short-tail keywords that the SEO reseller presents with their customer’s needs and expectations to create a solid keyword strategy.
  • Link building: For anyone who isn’t an SEO expert, link building can be a daunting task. However, for SEO resellers, it’s definitely their PVU. SEO reseller programs use a wide range of tactics, such as guest posts and broken link outreach, to create backlinks for your customer effectively.

Currently, SEO is one of the most demanded marketing specialties that exist today on the internet. However, for most small agencies, bringing in their own in-house SEO experts or hiring freelance SEO professionals and training them to generate the expected results is simply not a feasible option. For that reason, it is essential to work with an SEO Reseller.