The digital world is changing and so is the field of web design. As we move closer to a more human-centred web, design trends will focus more on the user experience. That’s why designers are working hard to create websites that are not only aesthetically pleasing but also easy to use.
One might wonder about the role of PPC marketing agencies here. Well, in simple words, a PPC digital marketing agency helps businesses to bid on keywords that potential customers are searching for. An effective way to drive traffic to a website is to use this type of advertising.
That’s why we’re going to explore some of the website design trends that are expected to flourish in 2022 and beyond.
5 Web Design Trends of 2022 and Beyond You Should Know About
1. Minimalist Design
This type of design is all about simplicity and clean lines. It’s the perfect way to create a modern look that is both stylish and easy to navigate.
When it comes to PPC, minimalistic designs can help to reduce the number of clicks required to reach the desired destination. In return, this can result in a higher conversion rate and a lower cost-per-click (CPC).
Make sure your PPC ads are also simple and to the point. Use clear and concise copy that is easy to understand. Use relevant keywords so that your ad will be shown to people who are actually interested in what you’re selling.
2. Chatbots
Chatbots are becoming increasingly popular to provide customer support. They can also answer questions, give recommendations, and help customers find the products they’re looking for. By 2022, it is estimated that chatbots will handle 90% of all customer service interactions.
Companies seeking to improve their customer service can benefit from this web design trend. Chatbots can help to reduce the number of time customers spend on hold or waiting for a live agent. They can also provide an immediate response to questions and concerns.
3. Motion UI
Motion UI is a growing trend that allows designers to add animation and interactivity to their designs. It can create an engaging user experience that is both visually appealing and easy to use.
By 2022, 82% of global internet traffic is projected to come in the form of video streaming in some format. Businesses need to capitalise on this statistic; this means that video will be a key component of any successful website, so.be sure to test different variations so that you can find what works best for your business and monitor its effectiveness of it.
Make sure your website is optimised for video so that potential customers can easily watch your videos. Use descriptive titles and tags so that people who are looking for them can easily find your videos.
4. Personalised Content
This type of content is tailored to the individual user and considers their location, interests, and demographics. It also provides a more relevant and engaging user experience. It can also lead to higher conversion rates, as users are more likely to purchase products they feel are tailored to their needs.
By providing relevant and targeted content, you can build trust with your audience and keep them coming back for more. From a PPC perspective, you can use personalised content to create ads that are more relevant to your target audience. Just make sure that your content is well-written and relevant to your products or services.
5. Dark Mode
Last but of course not the least, dark mode is a growing trend that allows users to view content in a dark theme. But how is this beneficial for the users? Simply because users have difficulty viewing the content in a bright environment.
Increased visibility will help improve the user experience and, from a users’ perspective, when viewing a website that has a dark mode website design, it will help prevent their battery from being drained.
Make sure your website is designed to support dark mode. Use black or dark-coloured text on a light background so that users can easily read your content. Use high-contrast colours so that your call-to-action buttons stand out. So, if you have not yet included this website design trend in your website, then you should do so now.
Conclusion
So, there you have it – the top website design trends to look out for in 2022 and beyond. By staying ahead of the curve and getting to grips with these trends today, you can future-proof your online presence and give your customers an amazing user experience with a visually appealing and user-friendly that will keep them coming back for more.