A whopping 92% of business owners believe that a brand website is the best digital marketing tactic, according to Clutch. Of course, not all websites are created equal, and they should ideally fit the needs of the business owner or client. So how do web designers manage to create sites that fit the client’s niche and yield results?
Establishing The End Goal
A professional web designer will consult the client to find out what their end goal is regarding their website. The end goal is critical as it gives the designer a path to follow and a solid way to determine if the site is a success, according to Astra. For example, if the client is a contractor, the web designer will determine what they want – for example, generating more leads or emphasizing their portfolio in order to build a site that does exactly that. Knowing the end goal is the starting point of working toward a niche-centered site that gets results.
Knowing The Audience
Once the end goal is clear, the web designer then turns their attention towards the audience of the site they’re building. Around 75% of all consumers judge a company or brand’s credibility based on its website’s design, according to SWEOR. What this means is that if the audience thinks that the client’s website does not fit the brand image or is lackluster, an interaction ends with no sales or conversion. A professional web designer will take time to acquaint themselves with the target audience of their client. For example, if the client sells minimalist furniture, the site must appeal to the minimalist aesthetic of the audience. If the site design is too cluttered, the audience will determine that the brand isn’t authentically minimalist.
Putting User Experience At The Forefront
An effective web designer will make it clear that a site must put its user experience at the forefront. It does nothing to have a pretty site when the consumers cannot find what they need. For example, if the client is in e-commerce, the designer will make it a lot easier for the consumer to browse products, and this goes a long way in ensuring the user experience is positive. In order for such a niche to get results, the designer will place emphasis on making sure categories are orderly and that check-out is smooth.
Web designers know that their clients are looking for more than just an “okay” site. More than anything, clients seek an effective website to fully accomplish their goals. Regardless of the niche, the core principles of a site that delivers results remain the same, so truly professional web designers understand that underlying truth and work from there.