If the concept of web design was not already complicated enough, there are other insider tips to incorporate that will boost a website’s search engine ranking exponentially if correctly implemented. There is yet another layer of the “onion” that is web design.
It is paramount that a website’s bounce rate be as low as possible. Visitors should be locked in and interested in interacting with a site within the first five seconds of landing. Here are a few essential tips that will keep users interested long enough to engage in the site’s design.
Clean and concise layout
Web sites that are clearly laid out for users are always more efficient at pulling in views. There are a few elements that should always be included in a site’s basic design. There should be a “Contact Us” page to allow visitors the ability to communicate with site designers.
Also, a well built “About Us” page should highlight the accomplishments of the establishment. It is a great place to post success stories and customer testimonials. Making sure the page is designed to navigate with the utmost ease is the best way to keep users engaged.
Useful and well-placed spacing
Not only does uniformity matter when it comes to paragraph spacing and text size, but leaving empty spaces in the aesthetic of the website also matters. Too much space on a site is obviously a bad choice, but space does have its place.
White space does not necessarily need to be white. White space has its place. An excess of white typically engages the feeling of an upmarket type of site. Depending on what the website is trying to convey, white space can affect how users approach a site.
Blogs built for the watchful eye
Every well-built website needs a strong blog. Informative and enriching information should scatter all throughout every blog entry. Post fun and enticing entries once or twice a week to maintain reader interest.
If there is too long of a break between posts, people will forget about the site very quickly. There is far too much information thrown in the face of internet users on a daily basis to post only once or twice a month.
Remove excess marketing
Though most websites are mainly focused on marketing a brand, it is not good practice to overdo it. Avoid cluttering landing pages with excess popups, videos, and images. Not only do these elements slow loading times, but they also work against ranking practices.
Implement social media
It would be an elementary mistake to not capitalize on the free exposure of social media platforms. There should always be a “share” option for all of the major social media sites on each page of the site.