You may have heard that social media is important for your business. Is it really? Can your business can by from just using regular word or mouth and flyers that look great? The answer is no. The times are not getting any newer and more and more people are finding their customers through social media.
In fact, 70% make purchases based on what they see on social media. Whether this is purchased based on what their friends are posting, purchases based on what pages they follow post, or purchases that are coming up as advertisements on their wall, this just shows how important social media is for your business.
So, that explains that social media is important for your business but what components are important? Keep reading as our experts tell you why.
It helps build your brand
Brand awareness is everything for a business. Social media is a great place to help build your brand awareness. This means it is important to be consistent when posting. Make sure you post pictures that have the same color scheme you have. For example, if the colors in your logo are teal and black, it’s important not to randomly post pictures with red and pink it in, it will not help to build your brand.
If you are creating pictures, make sure you are posting your logo or your website on each picture. You can even post both! How mad would you be if you were posting on social media and your picture went viral and you didn’t have your business information on the image. Make sure this doesn’t happen and have at least your logo on each picture. This will also of course help with branding.
It allows people a place to write reviews
When people write reviews, they like to write them on a social media site. This is a great place for businesses to have an area reviews can take place. The more reviews you have the better. Make sure to reply to these reviews so people see this, and it makes you look more professional.
It showcases any new products or events you have
If you have new products available for the public, it can be hard to let them know about it. That is why social media is such a great tool. You can let others know about the products through posts, you can also change your cover photo for a new product coming out or an event you are hosting coming up. Through Facebook, you can also create an event and invite people to let them know about it. Social media is the perfect way to spread the word.
It shows local businesses
If you are a local business, social media is so important. If someone wants to eat at a restaurant for example, people are using social media just as much as Google to search for a place near them to eat. It will help to increase your local SEO and have more people visit your business. If you are not on social media or your information is not updated, they are skipping over your business and heading to your competitor’s business. Make sure to have your about us section up-to-date and filled in in order to show up.
As you can see, social media really is important for your business. It will help build your brand, show customers deals you have going on, and overall increase your online presence. If you want to learn more about social media and how it can help your business, contact us today.