Websites are created primarily to give consumers an easy access to business information. That’s why start-ups, SMBs, and even enterprise companies develop a website to present their services. As a hub of information, websites need to be accessible, engaging, user-friendly, and efficient. These features can be summed up with one word: User experience or what they call UX.
A website that has unique and high UX make a business look more professional, competent, and valuable. In other words, when optimizing a website, UX should be one of your top priorities.
Here are ten ways to improve your website’s user experience:
1. Enhance your website security
Users need to know that they can trust your site. Make sure you develop an excellent security, which guarantees the safety of your clients’ payment details and other information. The more secure your website is, the more client investments you’ll gain.
2. Pay attention to 404 errors
Nobody wants to be directed to a 404 page whenever he or she is looking for a particular information. Work double time on your 404 errors. Check if some pages can be 301 redirected or permanently removed. This will make your site look more credible and professional.
3. Make sure your site is mobile-friendly and responsive
There’s rarely a website that isn’t accessible via mobile. We live in a “there’s an app for that” kind of world. If you want to stay ahead of the game, you need to be accessible in almost every device.
4. Check your page loading time
Improving user experience includes the page loading time both on desktop and on mobile. Of course, you want your viewers to experience the same level of efficiency whichever platform they use. To ensure you website is fast enough, choose a premium hosting provider like EuroVPS.
5. Splash some color on your website
You don’t have to be a professional web designer to come up with a good color combination. You just need to understand the basics of website development and UX. Colors exude a variety of messages so be careful when mixing and matching them.
6. Give way for some animation
Since people are attracted to anything visual and moving, you can apply this principle to your site. Motion and animation can get your potential client’s attention. Just make sure you don’t overdo the animation. Ask for professional help or just a different set of eyes.
7. Include some quality videos
Another good strategy to boost UX in your site is to use or create a good video. Adding videos can help your audience stay on your website longer. Moreover, videos are excellent story tellers. You can make the most of your video by developing a good story line.
8. Create a catchy Call-to-Action (CTA)
Come up with strong CTA copies but be sure to not exaggerate them. After all, CTA buttons need to be catchy but clear at the same time. You wouldn’t want to make claims or promises you can’t follow through.
9. Try the Hamburger menu
One thing about the Hamburger button is it’s interesting on its own. Every viewer or reader has that innate “what does this button do” nature. Hamburger buttons denote that “there’s more than what meets the eye”. Thus, they can keep a site viewer for a longer period.
10. Plan your design and interface well
A well-planned website that follows the latest web design trends is pleasing to the eyes. Whatever’s pleasing to the eyes deserves attention – for longer time. Make sure you craft witty but professional headlines, pick the right font and text, consider white spaces, and more.
Developing your website can be fun if you steer in the right direction. With proper guidance and adequate knowledge on the field, you can expect better user experience and high conversions.