In 2015, Facebook may not necessarily be the golden child of the Internet that it once was just a few short years ago. Amidst increasing concerns around privacy, and with a number of new social platforms forever on the look out to steal Mark Zuckerberg’s crown, the site does seem to have lost some of its luster.

But only some. The fact is that even today, Facebook remains the biggest social networking platform in the world, and an invaluable tool for businesses, brands and website owners alike when it comes to building awareness, boosting website traffic and even increasing sales.

So, should your website have a presence on Facebook? Absolutely, though in our own experience -and according to most social media experts- simply logging on, throwing everything against the virtual wall and seeing what sticks is rarely ever as successful as actually planning and implementing a campaign.

With that in mind, we tasked our own Facebook pros with passing on their top tips for creating a Facebook campaign for your new website.

Set a goal

As with all good plans, your ambitions for Facebook success will result in very little until you actually set a goal in mind. There’s a couple of reasons why this is so important.

Firstly, how will you know if your efforts are worth the investment unless you know exactly what you’re trying to achieve?
Secondly, you’ll be able to better concentrate those efforts if you have a single goal in mind, rather than trying to do everything at once.

It could be that your goal is to draw more traffic to your website or to simply raise brand awareness. Whatever it is, define it, and work towards that one clear goal.

Create likeable, shareable content

Keep in mind that if you’re going to be on Facebook, you’re going to be competing with a never-ending stream of interesting posts, pictures of cute little kittens and all sorts of other stuff that your audience is interested in seeing. So, if you’re to stand out from the crowd, you’re going to have to create irresistible content that Facebook users will feel compelled to click on. Make it good enough, and there’s a strong likelihood they’ll share it with their friends, doing some of the hard work in promoting your brand for you.

Use Facebook’s advertising tools

Remember when you signed up with that top 10 website hosting company and they promised you some free Facebook advertising credits?

If you’re like a lot of people, you probably thought that was a great idea at the time, but then left those credits unused in your account for months on end. Chances are, they’re still sitting there, ticking closer towards the day they expire and denying you of a chance to real build a targeted following on Facebook.

Well, no more, dear readers. Today’s the day that you log into your hosting account and use those credits to advertise your site.

Talk with, not at

As an internet user yourself, you’ll already know that we’re long past the days of one-way communication when it comes to advertising. With ad-blockers on the Internet and catch-up functions on our televisions, we’re moving well away from the days when marketers would simply talk at their audiences. These days, as customers, we wouldn’t stand for that sort of thing if we didn’t have to, and nor will your potential website visitors.

With that in mind them getting the best success from your Facebook campaign is going to involve talking with -rather than at- your customers, engaging them, encouraging conversation and creating a personable, two-way street of communication that will do much to help you achieve your Facebook goals, whatever they may be.