Getting your business noticed and being successful is becoming more difficult day by day as the market gets increasingly saturated by major players with a lot of money behind them. This guide will attempt to show you some of the most common things to avoid, and they are listed in no particular order.
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Poor Graphic Design
It doesn’t really matter what you’re trying to sell – whether it’s artwork or a new gadget – your website and advertising materials need to look good. It is generally a waste of time, money, and energy to put up advertisements that don’t look professional. Although an unprofessional or “goofy” advertising campaign can work in a few rare cases, most will be better off handled by skilled graphic designers.
Targeting the Wrong Audience
All of the major online advertising agencies offer elaborate tools, reports, and the ability to target the audience who will be most likely to buy the product or service that you are selling. The problem is that many businesses fail to use this ability and end up wasting money by putting their advertisements in front of the wrong people. You should already have some idea of who you want to market to, so start there and then refine your goals as you see results coming in. Don’t try to target too broad of an audience to start with.
Neglecting Search Engine Placement
Google and other search engines will eventually find your site by themselves, but that doesn’t mean you will get a good listing. If you are in a competitive industry it is extremely important that you rank well in the search engines, or you will lose potential customers to competing businesses. Consider using a well known internet marketing agency to help you get a better ranking, because the better rankings will pay back the cost easily.
Ignoring Customers and Fans on Social Media
There is a good chance that people are already trying to reach out to you on social media platforms such as Facebook and Twitter. If you have no presence on these outlets, then you are not only missing out on valuable feedback but also missing out on the ability to retain customers for repeat purchases. Whether the people have good or bad things to say about you, it is important to stay connected because even the bad comments can often be rectified with a little bit of personal communication.
Not Spending Enough Money
When you have just started marketing your goods and services online it can be a daunting process, with plenty of pitfalls that you can throw money in to with no chance of return, but you don’t want to be too cheap either. The key is to find ways of building constant brand awareness so that, when the time comes, people will think of you first when they are ready to buy whatever it is that you sell. This may mean taking some losses at first, but awareness and constant outreach can also be achieved relatively cheaply through email newsletters and social media.
Now that you have a few ideas on what not to do, it is time to start researching and getting a plan together. A good initial plan is not enough though, as it is just as important to analyze the data you get back from your marketing efforts and then redirect money and energy toward what works.