Dropshipping is a huge blessing for entrepreneurs; it gives them a chance to sell products without actually carrying them as inventory. Your product manufacturer ships the product directly to your customer making this business model extremely convenient for business owners who are just starting.
It’s low cost, and low-risk nature makes dropshipping extremely attractive to entrepreneurs, but, like everything else, many people fail to get it right. Luckily for you, this dropshipping guide lists down the eight best ways you can maximize your return if you’re using dropshipping to sell online.
Focus on Your Marketing Efforts
Dropshipping offers the massive advantage of automating everything, which gives you much more time to focus on other aspects of your business, most importantly being marketing and branding. While the aesthetics of your business, including its logo and the website design are vital, marketing is what’s actually going to sell your products.
Marketing doesn’t just increase your website’s traffic; it helps convert that traffic into loyal customers, too. Employing the use of search engine optimization (SEO) can attract huge volumes of traffic. While ads create buzz for your business, it’s your SEO ranking that can potentially generate sales by helping you rank high on search engines, such as Google. Creating engaging content and optimizing your product pages can build a loyal audience with low investment.
Additionally, your website can also be optimized in multiple areas to drive conversions. Tactics, such as customer reviews, visuals, and limited time discounts all play a huge role in ensuring your online store is optimized correctly.
Create Compelling Offers
An essential aspect of dropshipping, and e-commerce, in general, is to make an offer your customers can’t refuse. Lack of bundles, sales, or promotions fail to create the motivation that needs to be instilled in customers. However, if you sell a product without creating a sense of urgency, you’re less likely to convert visitors to customers.
Bundles, in particular, work well. You can either choose to create a bundle of similar products or more of the same products. If people have a pleasant experience with your product, they’re going to be open to selling more of it.
Offer Exceptional Customer Service
When you create an online store, it can be difficult to break through the clutter. With competition at an all-time high, both locally and globally, there’s no doubt somebody would be selling the same product as you. However, this doesn’t mean you won’t be able to differentiate yourself from your competitors.
One of the best ways to stand out is through customer service. Responding to queries and offering refunds when an issue arises just the crux of excellent customer service.
For starters, thank customers who make repeat purchases by gifting a thank you card or even a freebie. You can also initiate a loyalty program where long-term customers can avail exclusive discounts or giveaways. They key to make your customers feel important since they’re the ones who help you succeed. While customers may not always remember what they bought from you, they’ll remember the process.
Keep Track of Your Competition
Monitoring your competition, whether they’re doing something right or wrong, is an essential aspect of any business. An easy way to keep an eye on your competitors is through their social media profiles. By monitoring their social media profiles, and even their websites, you will eventually start getting their ads on your newsfeeds too, helping you determine how their retargeting is doing.
By focusing on what others are doing, you’ll get an idea on what you should be doing too. If some posts perform well, you can tell what your customers will respond to, improving your overall marketing efforts.
Order Product Samples
If you plan to dropship an extensive product range, it’s always a good idea to try out a few product samples first. For an e-commerce business owner, trying out samples yourself will allow you to create better product descriptions and use them to create marketing material, such as ads, video reviews, and ads.
You’ll be able to determine beforehand if there’s any room for improvement since you’ll be able to offer your customers a more genuine experience after trying out the product on your own.
Automate Different Aspects of Your Business
Using tools will allow you to automate many areas of your business, which is especially useful if you aim to earn passive income or have other commitments. Automating different aspects will allow you to focus on other areas of your business and elsewhere.
There are various e-commerce automation tools that’ll help you scale your business and grow it. Email marketing software helps you reach out to customers if they abandon their cart or inform them of new promotions. Moreover, practice management software can help you with tasks, such as setting up appointments with suppliers and generating financial reports.
Be Active Regularly
Running a business demands active effort every day. While you don’t need to spend half of your day managing your business, you do need to spare out a couple of hours every day to ensure everything is running smoothly. You should devote time to processing orders to ensure there aren’t any delays in product delivery. Additionally, you should also aim to respond to customers within 24 hours of their inquiries.
Lastly, your marketing efforts also need to take place during the day since that’s when your customers will be most active. While you can set up your social media schedule at the beginning of the week, you should aim to use it daily. Lastly, you should evaluate the results of your ads daily to determine whether any tweaks to be made.
Start Off With Twenty-Five Items
While it may be tempting to launch at a vast scale instantly, that can be a huge mistake. The prospect of offering hundreds of products at the time of your website launch is exciting, but it can go wrong quickly.
For starters, you’ll need to write product descriptions for every product which can seriously affect the quality of those descriptions. Additionally, perfecting hundreds of product images in one go can be exhausting, and you might end up missing out something crucial.
The solution is to start with twenty-five products so you can launch your website quickly and expand from there. You can add new products every week while your business is generating sales and earning a profit.
If you’ve just started with your dropshipping business, these eight tips will help you start on the right note. Just like any other business model, there’s nothing that’ll help you learn more than trial and error.
Have you tried any of these tips for dropshipping before or do you have suggestions of your own? Sound off in the comments below!