3 Critical Design Tips When Using Videos as Website Content

More and more often websites are starting to incorporate video content, due to how engaging it can be. Unfortunately the design of many websites (particularly dated ones) may not be suited to videos, and can diminish its effectiveness as a result.

If you’re thinking of using videos as website content, there are 3 critical design tips you should adhere to:

  • Use responsive design elements

It is generally important that web design is responsive nowadays (i.e. varies depending on the size of the screen) due to the sheer number of visitors on mobile devices. That is all the more important when it comes to videos, and you need to ensure that your video player isn’t crowded out by other elements, and that it conforms to smaller screen sizes as well.

  • Establish a visual hierarchy

Video content is at its best when it is high up in the visual hierarchy, which is why it normally occupies a prominent position right below the headline. That prominence can be enhanced by establishing a visual hierarchy, to ensure that other elements don’t distract from it. At a minimum, you should ensure that your design never pushes your video content below the fold.

  • Click-to-play vs. auto-play

Although there is a lot of debate surrounding auto-play and whether or not it should be used, as a rule of thumb using click-to-play video content tends to be better in most cases. Some web designers even prefer using placeholder images instead of loading the video outright, as it can help to improve loading speeds.

By following these tips you should be able to ensure that your web design doesn’t hinder your video content’s potential in any way. Of course it is equally important that you’re able to create great video content in the first place – which is where Movavi Screen Capture Studio will prove to be an important asset.

As a video recorder, Movavi Screen Capture Studio will let you capture videos from your screen, webcam, and other sources too. It includes a built-in editor that will then give you the means to tweak and improve your video, by removing unwanted segments, enhancing the video quality, merging clips together, applying special effects, inserting animated transitions, adding audio tracks, including captions, and much more.

Simply put Movavi Screen Capture Studio will let you create the type of high quality and polished content that can attract and engage viewers. Due to its intuitive and user-friendly approach, it won’t take you long to figure out how to use it – and even if you’re inexperienced you should be able to create your very first video with it in a couple of minutes at most.