There are many components that work together to create a successful startup, and knowing how to use social media effectively is one of them. Social media platforms have a number of benefits for you as an entrepreneur, such as allowing you to reach a wider array of potential customers, making them aware of special deals, and sharing new product and service announcements to those who are already aware of your business. However, if you want to use these tools to their full potential, there are a few actions you should be taking on a daily basis.
1. Responding to Comments
Interacting with clients and prospective customers on your social media pages is a must, especially if you want them to know that you care about their needs and overall satisfaction. Answering questions about order status, new products, and thanking those who share your content or mention your business on their own pages gives you a presence that your customers will appreciate. Remember to respond to negative comments as well as positive ones to address problems and to assure the customer you will do everything you can to rectify them.
2. Following Relevant Pages and People
While collecting followers who are interested in your business can help boost sales, you should return the favor to show you are as interested in what they have to say as they are in your products and services. Take about thirty minutes toward the end of the day to see who has engaged with your pages, thank them for following you, and let them know what you can do for them. This can start a dialog that may end in a few new conversions and earn you some repeat business.
Following new people and interacting with them is also an effective way to network on a daily basis. You can catch up on what your followers are talking about, generate new ideas for your business, and you may even gain a better understanding of what your customers are looking for from a business like yours.
3. Learning About New Features
Social media is always changing, and failing to keep up with new features can have a negative impact on your business. Since their inception, sites like Twitter and Instagram have changed to meet the needs of their users, such adding GIF support and allowing them to upload streaming video clips. Taking the time to learn about these features can give your business a boost and help you keep up with your tech-savvy followers.
Even if you are completely immersed in running your business on a daily basis, you can still make time to learn about new social media features by using a hands-on approach. Dive into what the new tools can do for you by using them to make new daily posts. Do not be afraid to make a few mistakes and use the preview post feature to ensure your post looks the way you want it to before you submit it.
4. Create Shareable Content
Social media can be a great way to share information about your company’s products and services, but your followers might become bored with your sites if you use them to post nothing but ads. This is especially true of current customers, who you must keep engaged and interested if you want them to remain followers. Creating shareable content is an effective way to do this, especially when you link it to multiple accounts.
Some startup businesses use a variety of shareable content to highlight their products and services. For example, Hamptoncreek, a food company that produces plant-based mayonnaise, salad dressings, and cookie dough, posts recipe video clips that include their products in the ingredient list. Not only does this give their followers something interesting to watch, it also promotes their products in a way that doesn’t feel like an advertisement. As a result, viewers are more likely to share it with their own followers.
5. Offering Sneak Peaks and Teasers
Few things make people more interested in an upcoming product that only offers glimpses or hints of what it might be. Offering your followers sneak peaks of new products and services you will be debuting soon will keep them engaged and ready to buy when you do finally make them available. Contests and giveaways are also an effective way to tease upcoming products.
Social media can be extremely useful for promoting your startup, but only if you use it to connect with and reach out to your followers on a daily basis in ways that will keep them engaged today and for the future.