A strong website is incredibly important for a real estate agency. The majority of real estate investors, buyers, and sellers (90 percent, to be exact) search online during the home buying or selling process, and if you don’t have a great website, you’re not likely to get the bid.
Half the battle in real estate website design comes with finding the right template. If you’re using WordPress to build your site, you have your pick of excellent real estate themes. Here are some of the most popular, highly recommended templates in the industry.
- WP Residence
Real estate agencies and independent agents often choose WP Residence for its strong organization and bold, customizable design. There’s plenty of flexibility for your pages, which will help your real estate stand out.
It also easily integrates with most third-party plugins, including Google Maps and Slider Revolution. The simple integration feature aids the advanced search function that’s so popular on real estate sites. You can also bring your best listings front and center, and feature a single property on your homepage.
- Oslo
The stunning, yet understated design of this modern WordPress theme makes building real estate websites a breeze. You’ll begin by selecting your design from a series of homepage configurations and modules so that you can get the front-page design of your business just right. Each homepage layout is configured with an advanced search feature that homebuyers and sellers love.
What sets Oslo apart from other real estate themes are the property listing pages. Each page is optimized for photography, text, and an interactive maps plugin, so you can showcase the best aspects of each listing. If you’re an agent who plans to primarily use your own listings rather than a third-party site, this is a great theme for you.
- Houzez
You’re well aware of the fact that location tends to sell real estate, and Houzez is all about making the location front and center. It offers a clean, modern design with an interactive map on the homepage. Coupled with an advanced search feature, this template makes it easy for clients to find exactly what they’re looking for in a house in the right location.
You’re also granted simple customization using tools like Visual Composer and Slider Revolution to get the exact design you’re seeking. The site is built for speed and appeal with its sharp background effects, parallax scrolling features, and spotlighted content options.
- Citilights
Citilights is an ideal WordPress theme for real estate agents targeting urban living. The design is chic and contemporary with flat design features and parallax elements. You can choose from a variety of subtle colors that give your website design life without taking away from your services and listings.
The ease of use is also applauded. It’s simple to add and edit listings on your end, and your clients will have an easy time navigating the website as well. It has advanced Google Maps integration along with a customizable search feature so that visitors can easily and quickly find what they’re looking for.
- Oikia
When you want something that differs a little from the traditional real estate layout, Oikia fits the bill. It has an uncharacteristically bold color scheme that’s sure to help your brand stand out. You can choose between a variety of color schemes and page layouts to customize your site even more. Each page could have a unique layout and color pattern if that’s what you want.
Like other templates, Oikia offers search and map features that make finding the perfect location simple. It also offers a variety of widgets for social media integration. If your target market is a little younger, like the millennial demographic that’s likely to enter the first-time homebuyer market within the next five years, this is a great fit for your brand.
The right real estate theme means everything for your online branding. It helps you set your website apart from others while defining a simple experience for both you and your users. Carefully research your options and choose a highly recommended theme that will bring the most value to your business.