There are various reasons why people love building websites through WordPress. Not only is it one of the most easy-to-use content management platforms in the world, but this environment also offers excellent value for money, and incredible scalability. You can build any kind of website you like and add new features and functionality whenever you choose. The flexibility of WordPress is one of its biggest selling points, and a common reason why it’s the largest CMS in the world. Every day, more plugins and integrations appear on the market, giving people ways to enhance their site.

Here are just some of the plugin types you might want to consider.

Plugins for SEO

There are various ways to market your business and grow your reach online, but few have the same long-lasting impact as search engine optimization. Plugins can help you to access everything from keyword analytics, to reports that can boost your presence online. You can click on a link or download a plugin to claim your instant SEO audit and boost your chances of reaching the right audience almost instantly. You can even find plugins that help you to optimize your site for customers with certain kinds of intent.

Marketing Plugins

For most WordPress websites, the top marketing plugins are a combination of SEO tools, and social media or email marketing solutions. Having a plugin for email advertising that works with your website means you can instantly send messages to your audience whenever you upload a new blog, or you put an item on your store up for sale. You can also include sharing buttons for social media on your blog that improve your reach and help you to find new customers.

eCommerce and Sales Solutions

On its own, WordPress doesn’t come with any checkouts or transactional tools that can help you to make sales online. You’ll need to access plugins like WooCommerce so you can start making a profit through sales. However, it’s easier to access these solutions than you might think. As soon as you’ve found the eCommerce system that works for you, you can begin to list products on your website, make new revenue, and even interact with customers through transactional emails and updates.

Security Tools

It’s important to keep your website secure if you want any chance of making sales, or connecting with customers. Fortunately, there are plenty of plugins out there to help you with that, such as applications that can automatically check your site for any signs of breaches, or protect subscribers with memberships by giving them two-factor authentication systems to log-in from. You can also boost the security of your site by adding encryption elements, or automatic backups.

Analytics

Finally, plugins that offer analytics and insights are some of the most valuable for any business owner, because they allow you to determine which of your strategies are leading to a return on investment. The more in-depth your reporting tools are, the easier it will be to invest in the ongoing growth and development of your business. Don’t underestimate the value of amazing reporting.