Today, digital marketing is one of the most rapidly changing sectors – marketers must stay up with and adapt to the newest trends and technical advancements to develop an effective digital marketing strategy. Changes in search engine optimization (SEO), social media management, targeted advertising, and other forms of digital marketing directly impact the result of your marketing efforts. The rise of AI in digital marketing has taken a strategy development approach to the next level.
In this article, we will discuss several AI digital marketing trends to follow in 2022. They include but are not limited to using AI in conjunction with SEO strategies, adopting chatbots and voice assistants, shifting to mobile-first marketing, using marketing automation tools, introducing multichannel marketing, and more. Continue reading to find out more about AI digital marketing trends to keep an eye on.
AI in SEO
The search engine optimization industry is rapidly growing, but it’s also highly competitive. Therefore, you need to take advantage of AI digital marketing trends to get ahead of your competitors and increase your rankings on search engines like Google.
SEO is one of the best places to start applying AI technologies because it focuses on using various data to increase your search engine rankings. And thanks to AI algorithms, SEO has become more accessible and more effective than ever. Using tools like Google Analytics, marketers can gather important data about their audience and use that data to improve their SEO strategy.
Chatbots and Voice Assistants
Chatbots have been around for a while, enabling businesses to interact with their consumers in a quicker, easier, and more convenient way. But in recent years, chatbots have become smarter. While the early versions of chatbots were only capable of providing information, now chatbots can engage customers in a more meaningful way by having a conversation with them, answering their questions, and making recommendations.
When paired with a VoIP service, such chatbots can phone your customers when they need your services. This is a great AI digital marketing trend that makes the customer’s experience more convenient and creates an opportunity for brands to reach their target audience more cost-effectively.
Voice assistants, such as Amazon Alexa or Apple Siri, have been taking the world by storm. They have been developed to be the ultimate travel agent, helping customers book tickets, search for restaurants, and so much more. These voice assistants can also help with more down-to-earth tasks, such as providing entertainment and news, which is why so many people are using them.
Mobile-First Marketing
Mobile-first marketing is a strategy that helps brands create content that’s easily accessible to consumers on their mobile devices, for example, by creating a mobile-specific version of their website, which presents the same information as the full-size webpage on desktop computers.
AI can help you create or redesign your content so that it attracts as many mobile users as possible. On top of that, you should combine it with specific SEO techniques so that people using voice assistants or other mobile apps can find your company easily. At the end of the day, mobile users make up the majority of the population, so you simply can’t afford to ignore them.
Marketing Automation
Marketing automation is another AI digital marketing trend that businesses must consider. While many companies use marketing automation tools to automate individual parts of their marketing strategy, they don’t necessarily use them with AI algorithms in mind.
Marketing automation tools allow businesses to send automated emails and text messages, schedule social media posts, and much more. For example, digital marketing software for agencies is created by Adplorer to make your team work faster and smarter. It saves your time and resources by automating a large part of your processes. Marketers can use these tools in conjunction with AI algorithms to create and execute a marketing campaign in a far more precise and efficient way than they were previously able to.
Multichannel Marketing
We live in the digital age, where most people prefer convenience when it comes to business transactions. Consumers want to be able to make purchases in any channel they choose, whether it’s through their phones, through an email, through a chatroom, or a voice assistant.
As a result of this, multichannel marketing has become an essential part of digital marketing strategies. Businesses have had to shift from a single-channel approach to a multichannel approach to meet customer demands.
Offering a multichannel marketing strategy gives you the opportunity to reach your customers wherever they are and whenever they need your products or services. This includes interacting with them through different channels, such as email marketing, social media marketing, SEO, and so much more.
AI-Powered Digital Marketing Platforms
Artificial intelligence platforms are another AI digital marketing trend to keep an eye on. With AI platforms, businesses can combine multiple AI tools to create a single platform that can provide them with valuable insights into their users’ preferences.
AI platforms can help marketers understand their customers’ needs, desires, and behavioral patterns through extensive data sets. They can also help them reach these customers according to their information through these data sets.
Final Thoughts
While artificial intelligence is still in its early days, it is rapidly growing and will continue to grow for years to come. With AI in digital marketing, businesses can improve their marketing strategies and increase their ROI.
But, as is the case with any emerging technology, businesses must be careful when adopting it into their marketing strategies. AI has the potential to revolutionize the way enterprises do digital marketing, but it can also cause significant damage if used incorrectly.
Fortunately, there are several AI digital marketing trends that you can follow today to make sure your business is using AI in the most effective way possible. As AI continues to grow and evolve, it will soon help companies make more accurate predictions about what consumers want, allowing them to develop even more effective marketing strategies.