Marketers are always looking for ways to boost the engagement of their videos, so that they appeal more to viewers and ultimately produce more conversions. While engaging viewers can be tricky, there are several ways to go about it.
In particular if you want to boost the engagement of your marketing videos, you should try to:
Grab attention within the first 10 seconds
The first few seconds of your marketing videos are some of the most important because viewers will quickly decide whether to stay and watch, or click away. It is important that you use every frame of video during that time to grab attention, and interest your viewers.
One of the best ways to do that is to immediately let viewers know what the video is about, and how it will benefit them. Essentially your goal is to tease the content of the video, so that viewers feel they would gain something by staying.
Use captions and subtitles
More and more viewers are watching videos without sound nowadays, either because the video is muted automatically or because the volume on their devices are turned down. One of the easiest ways to make sure your message gets across in spite of that is to use captions and subtitles.
Keep in mind the captions and subtitles that you use don’t need to be the simple white text that is present on movies. If you want you can jazz them up a little and make them more visually interesting to improve engagement further.
Optimize for mobile viewers
Mobile devices have become more popular nowadays, to the point that it is safe to say about half (or more) of your video’s views will be by people that are using them. It is important that you cater to this, and optimize your videos for mobile.
One area that is particularly important to consider is the fact that mobile devices have smaller screen sizes. As such elements that may be clearly visible on larger desktop screens may end up more obscure on mobile screens. As a rule it is best to design all your videos as if they would be watched on mobile devices.
Keep in mind there are lots of ways to record and create videos nowadays, and you should explore your options carefully. One that you may want to consider is using Movavi Screen Capture Studio for Mac. It is a Mac screen recorder that will also let you record footage from other sources, and has a built-in editor that you can use too.
Using the features in Movavi Screen Capture Studio for Mac you should be able to come up with impressive and engaging videos. It will even allow you to improve the quality of your videos, add captions or subtitles, apply filters and effects, and add background music or a voiceover. Suffice to say you’ll have everything that you need to create marketing videos that stand out and grab the attention of viewers right from the get go.