What’s the point in having a business website if you aren’t going to make sure that it is as useful as possible. The usefulness of a website both depends on what it is doing for you and your company, as well is what it is doing for the people that visit it. You don’t just want to attract people to your website, but you want to make it easy for them to navigate and find exactly what it is they are looking for.
Here are a few things that you can do to help you have a better website.
Create A Directional Page
Don’t just make your contact page a page with your email, make it one that helps people find your business. Have a map available that directs people right to your business. Sure, they can go to another site and search a map, but if you’re saving them time they’ll spend more of it on your site.
You want to make sure you give them alternate ways to contact your business. Not all people like to email, and not all people like to talk on the phone. Make sure they can pick which works best for them.
Get To The Point
What is your website there for? Save your story for the about page, and make sure that the rest of your pages are about what they say they are about. People want to know what they are getting into, and you want to make sure that your pages get to the point. Yes, you want to fit in your keywords, but you also want to keep it simple and natural.
Pick The Right Look
Make sure that you pick the right look for your website, which is about more than just the layout. Yes, where things are placed is important, but you also want to consider the colors you use when you are designing your website, as well as fonts.
You want to make sure you are using a font that is easy to read, and translates well from desktop to mobile devices. You also want to make sure that your font color and background color work well together. Take some time to find out what the meanings of different colors mean, especially in the world of advertising!
Be About All Visuals
Don’t just use photos, you want to have more things to attract readers and lookers to your site. While photos are great, incorporate some infographics and even some videos in your website. Videos are excellent for talking directly to your readers, and letting them see the inner workings of your business. Infographics allow you to share photos and statistics in a single “photo.”