When you are starting out as a small business, every single penny counts. And when you’re just getting started, a bespoke website crafted for your business by a web agency can easily be one of your most expensive purchases. For many business owners, it’s easy to wonder whether a web designer is actually needed, especially with so many development frameworks and website platforms available today allowing you to maintain and even design your own website easily and on a budget. But, do the benefits of hiring a web designer outweigh the cost?
1. Know What You’re Using
There is a wide variety of systems out there today that allow you to build, edit, and maintain your own website, with something available for everybody’s requirements. Some of the most popular include WordPress and Drupal, PrestaShop and Shopify are old favorites with e-commerce store owners, and there are new and upcoming website and e-commerce platforms appearing all the time, from drag-and-drop services like Wix to block-oriented platforms like Squarespace that allow for more customization with your design. With so many out there, it can be difficult to determine which is the right choice for your business – the wrong choice could have serious consequences, so it’s worth working with a professional web design agency to help you choose the platform your website will be built on.
2. Showcase Your Business and Make Good First Impressions
For most customers, your website is going to be the first point of call between them and your business. It is your first and often most important opportunity to create a lasting impression on potential customers, regardless of the type of business that you run and the products and services that you are offering. If your website design is amateur or worse, then this could lead to you losing potential customers. It may be tempting to work with a professionally designed theme or template to ensure that your website looks flush and modern, but by doing this, your website has just become one of thousands that are using an identical template – not the best way to stand out in the crowd. For many business owners, it’s worth investing in design professionals like The Guerrilla to ensure a unique and bespoke result.
3. Branding and Brand Continuity
If you’ve already paid for a graphic designer to come up with a logo and brand colors that you love, which you’re already using on your product packaging, letterheads, and social media, then the last thing that you want is a website that does not offer complete brand continuity. Doing it yourself when it comes to your website can be quite restrictive when it comes to your branding – many DIY website platforms only allow you to change the themes and templates to a certain extent. And, your website’s performance can be a crucial part of your branding too. Don’t leave it to chance; investing in professional website design services will ensure that your website shines as a key aspect of your brand.
What about you? Would you recommend hiring a website designer?