One of the best ways to succeed when you’re trying to tackle web design is to keep things as simple as possible. And that doesn’t mean it’s going to be easy – in fact, simplicity can be the most difficult focus point to get to effectively. It takes practice and foresight to keep a message simple, but once you’ve figured out the basic template, you can really get rolling on your overarching web design concepts.
To help you stay on target with the goal of simplicity in your website posts specifically, some good tips are to stick to one local topic, make sure you don’t go overboard with ads, place you graphics wisely, know your audience, and read your posts out loud when you’ve finished writing them. Consider each of those tips individually.
Stick To One Local Topic
If you have a service that is specific to an industry and a location, then match one post to that one place and resource. For instance, consider the difference in power between advertising that your company helps with debt, or that your company specifically helps with debt settlement in Tennessee, or Atlanta, or rural North Dakota. Inside a post, the more specific you are, the better search engines are going to rate you.
Don’t Go Overboard With Ads
Having too many ads will over-complicate a web post regardless of what the content is. The essence of simplicity means that you only have a single thing for a person to look at per page, and having even two ads that distract from your primary message is going to detract from your goal. There are lots of reasons to have ads on a web post, but be sure to balance that with the focus of your overall presentation to avoid sabotaging your own efforts.
Place Your Graphics Wisely
Believe it or not, structuring graphics is one of the most important aspects of putting out a good blog post. One image should always stand out, and it should encompass the core message of your post. That simple mantra should help you making decisions about content and placement of images in general.
Know Your Audience
If you don’t know your audience, you’re not going to know how to keep things simple for them. Something simple for one person, isn’t going to be simple for another. And that’s why you need to know who is going to be reading your posts before you even begin to write them!
Read Your Posts Out Loud When You’ve Finished
And finally, a good check before you hit the publish button is to read your final post out loud. If you catch yourself stumbling over big words, or getting caught up in commas or strange grammar, then be sure to do another edit before the world can see it and start judging you on your overly complex view of your subject.