As a business owner, keeping your website design up to date is a high priority. Failure to keep up with the current technology often means missed opportunities for your business, which basically means your business is not living up to its full potential. Now, as a business owner, you are probably reluctant about updating your website, after all it can be a pretty expensive task. However, redesigning your website is worth it, simply because the return on your investment is so high.

Still not convinced about redesigning your website? Here are five more reasons why you should get started today.

1. Technology is Behind the Times

In terms of technology, you need to keep in mind that for every year that passes, that is about four years for the internet. When considering how fast technology changes, it shouldn’t come as a surprise that some content management systems and platforms have not kept up. And, if your website uses one of the older systems that hasn’t kept up to date on the newest technology, your business is going to be severely limited as to what you can do. Your website might not be able to support the new features or updates that have been released. As a result, you are more likely to fall victim to security breaches.

2. The Design is outdated

First impressions are important, and with your website, you only have a few precious seconds to grab and keep a potential customer’s attention. Not to mention the quality of your website design is an extension of your business’s image, so you want to make sure you are putting your best foot forward. You want to show potential customers a professional website, but you want it to fit in with the current trends as well.

3. Mobile Friendly

More and more people are relying on their mobile devices for access to instant information. The last thing these people want is to have to sit and wait for a website to load. Consumers want to view websites quickly and easily on multiple devices. Currently around 30% of website visits come from mobile users, so only providing a desktop version of a website means you are missing out on potential business. To fix this, optimize your website for mobile viewing, this will also mean your website has features like ‘click to call’, which is beneficial for people who want to easily get in touch with you on the go.

4. Lacking Results

Obviously, you expect certain results from your website, but if it’s outdated, you are not going to get the results you want, or will find it a very difficult to achieve. Results are directly linked to attracting customers to your website and then converting their interest into sales. To get the results you want, you need to state exactly what you want your business offers. This allows you to not only convert more visitors, but build an effective and functional website.

5. Change of Plans

Goals change as time goes on, so you have to be able to adapt your website. Luckily, with technology, making these changes is not too difficult. You just have to be willing to do it. Shifting the focus of your business often involves expanding into new or different areas, so your old and outdated website design will no longer accurately represent your business.

If any of these 5 reasons to redesign your website apply to you, it is time to make some updates. All in all, your website is an integral part of your business, so it should change and evolve as your business does. If you want to continue to thrive, you need to capitalize on the newest technology available and in order to do say, you may need to upgrade your website. However, it doesn’t stop there; look at your website as an ongoing investment and work in progress. Continue to sharpen it and improve, just as you do your business.

This article was contributed by Magicdust, Australian digital agency providing professional website design and online marketing solutions for small businesses.